We have found that even students who have completed a course in mass communications have slightly unrealistic notions about the subject. Our workshop opens your eyes to the reality of advertising, informs you of the challenges and changes brought in by social media, and ways to tackle them. An advanced course can be considered for those interested in pursuing advertising as a career.

• Masterclass before your advertising career
• Be up to speed on trends, thinking and execution tactics
• Understand the basics of brand building
• Writing and deciphering briefs
• Dealing with the changing media landscape
• Interesting case studies